Color
Which shades are converting in your category right now, ranked by sell-through, not by what a forecast hoped.
- 1Your brand
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Real-time trend and SKU intelligence for fashion
Make what sells.
Make what sells.
Not what sits.
The Fashion Brain tracks every SKU across Myntra, Amazon India, Amazon US, Etsy and Shopify and D2C brand websites, reads live trend signals from Pinterest and Instagram, and tells your brand what to create next, down to the sell-through of every product. Less guessing. Fewer inventory deadlocks. Collections the world wants today and tomorrow.
2 days freeTest it free for 2 days, then subscribe from $49 a month.
New-age brands
Influencer-led labels
Marketplace resellers
Shopify D2C
Real data, not a mock-up
14 brands · 17,612 styles
LIVE
Men's casual shirts · India
Realized GMV₹4.71 Cr
Units sold42,717
Avg realized price₹1,104
Stock sitting₹192.86 Cr
Brand revenue share% of GMV
Rare Rabbit19.2
Van Heusen Sport18.3
The Bear House9.9
WROGN8.4
Price band · share of GMV
₹500–999₹1,000–1,999₹2,000–3,499
Attributes moving now
Boxy fit
Seersucker
Floral print
Oxford
Gingham checks
Off-white
Data window: 6 Sep – 5 Oct 2026 (30 days) · 14 Indian menswear brands on Myntra
Where the Brain listensPublic listings, prices, stock and sell-through tracked across Myntra, Amazon India, Amazon US, Etsy, Shopify stores and D2C brand websites, plus trend signals from Pinterest, Instagram, TikTok and YouTube.
Myntra
Amazon India
Amazon US
D2C brand websites
Brands on the radar
We track 200+ domestic and international top-selling brands, every single day.
India
US
17,612styles tracked across 14 menswear brands, each with price, units, stock and attributes
₹4.71 Crof realized GMV read in a single 30-day window, SKU by SKU
~35 moof stock cover sitting in those brands' warehouses at that window's sales pace
54.9%of GMV earned in one price band, ₹1,000–1,999. Price matters more than most brands plan for
All figures: Fashion Brain telemetry, 6 Sep – 5 Oct 2026, men's casual shirts, 14 Indian brands on Myntra.
The problem
Fashion doesn't die of bad design. It dies of inventory deadlock.
Brands design on last season's sales, commit to production months ahead, and only learn what the market wanted after the stock lands. What doesn't sell, sits. Cash locks up in warehouses, markdowns eat the margin, and the next collection gets funded on hope. That squeeze is how good brands and retailers quietly die.
6 Sep – 5 Oct 2026
14,95,872 units in stock. 42,717 sold.
Across 14 leading Indian menswear brands, ₹192.86 Cr of inventory sat in warehouses while ₹4.71 Cr sold in those 30 days. At that pace the shelf takes about three years to clear. Most of it was made on a guess.
Inventory valuation₹192.86 Cr
Sold in 30 days₹4.71 Cr
Source: Fashion Brain revenue telemetry from Myntra, 6 Sep – 5 Oct 2026. Valuation at selling price.
1
Designed in hindsight
Ranges get planned on what sold a year ago, not on what people are saving, sharing and buying this week.
2
Committed too early
Fabric, colorways and quantities get locked months before launch, when the signal is weakest and the bet is biggest.
3
Discovered too late
By the time sell-through tells the truth, the money is already in the warehouse. Discounting is the only exit.
The Fashion Brain gives every brand a predictive superpower: see what's selling, see what's about to, and make only that.
See how it works
How it works
Watch the Brain think.
Twenty seconds, four moves. From a saved pin to a production-ready brief.
The intelligence
Every SKU, dissected.
The Brain doesn't stop at "shirts are up". It breaks every moving product into the decisions you actually make, so the next range starts from evidence. Examples below use Myntra data from 6 Sep – 5 Oct 2026.
Fabric
Seersucker
Oxford
Pure cotton
Embroidered
+ every base and finish
The bases and surface treatments behind the winners, so sourcing starts with the right fabric.
Silhouette
BOXY
REGULAR
SLIM
OVERSIZED
Fits and cuts that are pulling demand, from boxy and cropped to slim and oversized.
Price point
6 Sep – 5 Oct 2026<₹500₹500+₹1K+₹2K+₹3.5K+
Where revenue actually lands. In men's shirts, 54.9% of GMV sat in the ₹1,000–1,999 band.
Top SKUs
6 Sep – 5 Oct 2026#1Powerlook Boxy Casual₹73,112
#2WROGN Floral Seersucker₹69,282
#3Andamen Casual Oxford₹63,000
Leaderboards by realized revenue, with MRP, discount, stock depth and sizes live for every product.
Micro-drops
Pinterest saves, creator posts and reels clustered into emerging micro-trends, flagged before they show up in search or sales. (Illustrative curve.)
Two lenses, one brain
What's selling. What's next.
Lens A · Market telemetry
Intelligence on products already out there
Real-time movement of inventory and real value of sales for every SKU across Myntra, Amazon India, Amazon US, Etsy, Shopify stores and D2C brand websites.
- Units sold and realized revenue, day over day
- Warehouse stock, sizes live and restock events
- MRP vs selling price, discount depth
- Brand share and price-tier monetization
Lens B · Social signal radar
Suggestions for what to create next
Trends moving across Pinterest, Instagram and creator content, caught as micro-drops and turned into what your brand should make.
- Emerging aesthetics, clustered from saves and posts
- Matched against what's already selling
- Whitespace: demand with too little supply
- Micro-drop briefs: color, fabric, fit, price
Who it's for
Built for brands that move fast.
If you launch often, sell online and can't afford to sit on stock, the Brain was built for you.
New-age brands
Plan every drop on live category data instead of a founder's hunch. Launch smaller, reorder faster.
Influencer-led labels
Turn what your audience is saving and sharing into products they'll buy, in the price band that converts.
Marketplace resellers
On Myntra, Amazon India, Amazon US and Etsy: know which SKUs, colors and prices are winning before you buy stock.
Shopify D2C brands
Benchmark your catalog against competitors' Shopify stores and brand websites, SKU for SKU, and fill the gaps they leave.
Pricing
Recommended for you: Growth, $79 / month
Unlock the market you sell into.
Test it free for 2 days, then subscribe. Simple monthly plans that scale with the number of brands and SKUs you want to watch.
How many brands do you want to watch?SpotlightFor you
$49/ month
See who's winning one category, and why.
1,000top SKUs
10brands
- Top brands and top sellers in one product category
- SKU leaderboard by realized revenue
- Color, fabric, silhouette and price-band breakdown
- Weekly trend digest
- CSV export
GrowthFor you
$79/ month
Track the whole market you sell into.
5,000SKUs
25brands
- Everything in Spotlight, plus
- Multiple product categories
- Daily sell-through, stock and restock telemetry
- Social micro-drop radar: Pinterest and Instagram
- Price-change and restock alerts on rivals
Best value!
Brain
$99/ month
The full predictive superpower.
20,000SKUs
100brands
- Everything in Growth, plus
- All categories, domestic and international
- Real-time refresh across every tracked SKU
- "What to make next" AI recommendations
- Micro-drop design briefs: color, fabric, fit, price
- Priority support
White GloveFor you
$150/ hour
Our analysts and designers, on your range.
CustomSKUs, brands and categories
- Custom category and competitor deep-dives
- Range and assortment planning for your next drop
- Trend-to-tech-pack design briefs
- Pricing and markdown strategy
- Introductions to vetted factories
- A dedicated strategist, booked by the hour
Compare plans
| Feature | Spotlight · $49 | Growth · $79 | Brain · $99 | White Glove · $150/hr |
|---|---|---|---|---|
| SKUs unlocked | Top 1,000 | 5,000 | 20,000 | Custom |
| Brands | 10 | 25 | 100 | Custom |
| Product categories | 1 | Multiple | All | Custom |
| Data refresh | Weekly digest | Daily | Real-time | Real-time |
| Color, fabric, silhouette, price | Yes | Yes | Yes | Yes |
| Stock and restock telemetry | — | Yes | Yes | Yes |
| Social micro-drop radar | — | Yes | Yes | Yes |
| What-to-make recommendations | — | — | Yes | Analyst-led |
| Design briefs and tech packs | — | — | AI briefs | Hand-built |
| Factory introductions | — | — | — | Yes |
| Support | Priority | Dedicated strategist |
Every plan starts with a 2-day free trial. Prices in USD, billed monthly after the trial. All prices are inclusive of taxes.
What we're building
The brain behind fashion.
Fashion still runs on gut feel and hindsight. We think it's overdue for a brain: one system that listens to the world, understands what it wants, and makes it, fast and in the right quantities. Trend intelligence is the first half. Manufacturing is the second.
STAGE 01Live now
Trend Intelligence
Real-time sales, stock and social signals, dissected into color, fabric, silhouette and price. Know what's selling and what's next.
STAGE 02Next feature
Category Brain
Connects your sales and your catalog on one SKU row to predict category decisions: reorder, transfer, fix, discount or drop.
Explore the Category Brain →STAGE 03Coming soon
Manufacturing Engine
Turn a brief into product. Sampling, small-batch runs and reorders on sell-through, through a network of certified factories.
STAGE 04The vision
Real-time fashion
Every brand creating what the world needs today and tomorrow, made on demand, with inventory deadlock designed out.
Customers
Draft quotes · confirm wording with each customer before launch
Less guessing. More selling.
"We stopped reordering on gut. Seeing which colorways move across the whole category, before we cut a metre of fabric, changed how we plan every drop."
"We sell on three marketplaces. The Brain shows me which price band is actually converting, so we stop buying stock that will just sit."
"Small batches, real signals. We test five styles and the Brain tells us which two are worth scaling."
"It's like having a merchandising team on call. We plan launches around what's moving, not what we hope will."
FAQ
Questions, answered.
Anything else? Book a 20-minute demo and we'll show you your own category, live.
Where does the data come from?+
We track public storefront data across Myntra, Amazon India, Amazon US, Etsy, Shopify stores and D2C brand websites (company domains): listings, prices, discounts, stock movement and sell-through, read continuously. Trend signals come from Pinterest, Instagram, TikTok and YouTube. The figures on this page are from Myntra, 6 Sep – 5 Oct 2026.
What does "unlocking a SKU" mean?+
Each unlocked SKU comes with its full picture: selling price and MRP, units sold, realized revenue, warehouse stock, sizes live and its attributes. Spotlight unlocks the top 1,000 in your category, Growth 5,000 and Brain 20,000.
I sell on Myntra, Amazon India, Amazon US or Etsy. Is this for me?+
Yes. Resellers use the Brain to see which products, colors and price points are winning on each marketplace before they buy stock, so less of it ends up sitting.
What happens in a White Glove session?+
You work one-to-one with a Fashion Brain strategist on your range: category deep-dives, assortment and pricing plans, design briefs and, when you're ready, introductions to vetted factories. Billed at $150 an hour. Minimum booking is a 2-hour strategic sprint.
How does the free trial work?+
Sign up with your brand details and test the Brain free for 2 days. When the trial ends, pick a plan and subscribe to keep going. Want a guided tour first? Book a 15-min demo and we'll answer your questions.
Can I change plans later?+
Yes, move up or down any month as your brand list grows. You can pause or cancel anytime with one click in your billing dashboard with zero cancellation fees.
When does the Manufacturing Engine launch?+
It follows the Category Brain, our next feature. Join the waitlist today — Brain and White Glove subscribers receive priority early-access in Q4 2026.
- ✓Your brand
- 2Free trial (Active)
- 3Subscribe
2-Day Access Live
⏳ 47h 59m 59s remaining
Your 2-day free trial is on, friend.
We're initializing the Fashion Brain workspace for your brand. Your workspace credentials and initial telemetry feed are active and sent to . Telemetry sync completes in approximately 2 hours.
Free access until . Then Growth at $79/ month, all taxes included.
NO CREDIT CARD REQUIRED FOR TRIAL
WORKSPACE TELEMETRY PIPELINE
REFRESHING HOURLY
1. STORE CHANNEL
✓ Connected
Store Link
2. CATALOG INGESTION
Syncing SKUs
Shopify & Myntra feeds
3. BENCHMARK RADAR
✓ 14 Brands Mapped
Rare Rabbit, Snitch, etc.
4. OPPORTUNITY BRIEFS
Generating
Ready before 9 AM IST
Live Intelligence Sandbox
Category Sell-Through & Margin Radar
Real-time marketplace telemetry cross-referenced with catalog sell-rate and stock cover.
Median Selling Price (ASP)
₹1,104
vs ₹1,999 average MRP
Market Discount Depth
42.4%
Margin risk band: >50%
Sell-Through Velocity
3.8x / mo
Top decile styles: 7.2x
Stock Cover Index
18 Days
Reorder trigger: <14 days
Attributes Trending in Selected Category:
Boxy Fit · 94% sell-rate
Seersucker Fabric (+38% YoY)
Cuban Collar (Low Stock)
Off-white / Ecru
Oxford Weave (Steady Margin)
Live Competitor SKU Leaderboard
| Brand & SKU | Category | Price (MRP) | Discount | Cover | Action Recommendation |
|---|
Need custom competitors?
Want us to track 5 niche D2C labels alongside marketplace brands? Send your list to our analysts.
Request custom competitor tracking →
Need team access?
Add your designers, buyers and inventory planners to this workspace with role-based access.
Invite team members →- ✓Your brand
- ✓Free trial
- 3Subscribe
Flexible Subscription
Subscribe to keep your Brain, friend.
Your 2-day free trial comes first. Pick the plan that fits and subscribe to keep going. Switch or cancel anytime as your catalog grows.
Your details
Edit- Brand
- Name
- Phone
- Sells on
- Store link
Payment Method
256-bit encrypted
- ✓Your brand
- ✓Free trial
- ✓Subscribed
● SUBSCRIPTION ACTIVATED
You're subscribed! Welcome to the Brain, friend.
Your subscription for your brand on the Growth plan is confirmed. Live tracking for your categories and competitor brands is active.
RECEIPT & ACCESS SUMMARY
PAID & VERIFIED
- Plan Tier
- Growth ($79 / month)
- Subscriber
- Brand
- Access Email
- Reference ID
- FOS-LIVE-ACTIVE
YOUR IMMEDIATE ONBOARDING TIMELINE
- ✓Welcome Pack Sent: Check your inbox () for login credentials and workspace setup guide.
- 2Add Catalog Webhook: Connect Shopify or Myntra seller credentials to pull daily inventory telemetry automatically.
- 3First Opportunity Brief: Arrives tomorrow at 9:00 AM IST before your morning product review meeting.
← The Fashion Brain
Next feature · in development
The Category Brain.
Every category decision, predicted.
Trend intelligence tells you what the market is buying. The Category Brain connects that to your own sales and your catalog, one SKU row at a time, and tells your team what to reorder, move, fix, discount or drop. Every morning, before the meeting starts.
50+brands we run, feeding the model
₹800 Crof GMV a year behind every rule
1 rowper SKU: sales, stock, catalog, funnel
8decision rules, run every morning
Built from the sales, stock and catalog data of the 50+ brands we run, with more than ₹800 Cr of GMV a year, to learn which decisions actually move a category.
Why sales and catalog belong together
The data is there. The decision isn't.
Growing brands often run a dozen dashboards, one per team. Sales live in one report, stock in another, the catalog in a spreadsheet. Nobody joins them before the morning meeting, so winners stock out, slow styles sit in the wrong store and discounts eat margin no one meant to give away.
1
Sales without catalog
You see what sold, not why. Without color, fabric, fit, licence and launch date on the same row, you can't repeat a hit on purpose.
2
Stock without sell-rate
Units on hand mean nothing until you know days of cover for each channel. 100 units can be four hours or four months.
3
Insight without action
A chart doesn't reorder anything. The decision has to arrive as a flag, with a quantity, a deadline and an owner.
The model
One SKU row. Every signal.
Days of cover is simply channel stock divided by channel sell-rate. Put it on the same row as sales, catalog attributes and the digital funnel, and most category decisions become rules a machine can run.
SKU ROW · ILLUSTRATIVE
REFRESHED OVERNIGHT · STORES HOURLY
IdentityWomen's graphic teeIn-house line · regular fit
Sales348 units / 4 daysOnline 312 · stores 36
EconomicsCOGS 31%Selling 6% below list
Stock30 unitsWarehouse 22 · stores 8
Sell-rate87 a dayOnline 78 · stores 9
Days of cover0.3 daysStock-out tomorrow
DigitalCTR 11.8%₹19 revenue per view
LifecycleDay 9Since launch
The Brain says
Winner about to stock out. Reorder 600 units by Thursday and pause paid traffic until stock lands. Every day out of stock on this row costs real money: it converts in the top 5% of the range.
The decisions that matter
Eight rules, every morning.
Across 50+ brands, these are the decisions that move a category. Each one runs as a flag on every SKU row, with thresholds tuned to your brand.
| When the data shows | It means | The Brain does |
|---|---|---|
| Cover under 3 days, CTR above median | A winner about to stock out | Sizes the reorder, sets a deadline, pauses paid traffic |
| Store cover 10× online cover, or the reverse | Stock in the wrong place | Raises a transfer between stores and warehouse |
| High views, CTR under 2% | A content or price problem | Flags a reshoot, new title or price test |
| High revenue per view, few views | An under-exposed winner | Asks for homepage and ad placement |
| 20%+ below list price and COGS over 40% | A margin leak | Caps the discount, flags cost for review |
| New launch in the top 10 within 10 days | A hit | Chases depth and briefs the next drop |
| "Too small" returns cluster in one size | A grading issue | Blocks the reorder until the spec is fixed |
| Sale-month cohorts repeat 3–4 points lower | Discount-led acquisition | Triggers win-back flows, tightens sale spend |
Thresholds are starting points. The Brain learns the right ones per brand and category from your own history.
What your team sees
Illustrative alerts · example styles and numbers
Monday, 8 am. Five flags, five owners.
Women's graphic tee
0.3 days of cover. Converts in the top 5% of the range.
Men's chunky sneaker
Stores hold 80+ days of cover. Online has 2.5 days.
Graphic hoodie
110K views, 1.8% CTR. Lowest in its category.
Low-top sneaker
Selling 22% below list on a 42% COGS.
Licensed pullover
Launched 7 days ago. Already #3 by sales.
Two brains, one decision
The market, plus your range.
The Trend Brain reads what the world is buying across Myntra, Amazon India, Amazon US, Etsy and D2C sites. The Category Brain reads what your own range is doing. Together they predict the category decision, not just describe it.
LIVE · TREND BRAIN
What the market buys
- Colors, fabrics, silhouettes moving now
- Winning price bands
- Competitor stock and restocks
- Social micro-drops
NEXT · CATEGORY BRAIN
What your range does
- Sales and sell-rate by channel
- Stock and days of cover by location
- Catalog attributes and launch dates
- Funnel, returns and repeat buyers
PREDICTED
The category decision
- Reorder this, how much, by when
- Move this, from where to where
- Fix, discount or drop this
- Design these traits next
Lessons from 50+ brands
Patterns we see again and again.
The rules aren't guesses. They come from watching what actually moves numbers across the brands we run.
Prepaid pays twice
Prepaid baskets are bigger, and they come back to origin far less often than cash on delivery. Nudging prepaid lifts revenue and cuts logistics loss.
The app out-converts web
On the same traffic, app shoppers convert several times better than mobile web. Fix web checkout, or keep steering shoppers into the app.
Stores own the evening
Store sales peak in the evening, while app sales keep climbing late into the night. Time drops, staffing and push notifications to match.
Sale-season buyers drift
Customers won in big sale months repeat less. Discount-led acquisition needs a win-back plan from day one.
Returns point to the spec
When "too small" clusters in one size of a style, it's a grading problem. Fix it before the reorder, not after.
Tracking comes first
Missing cart events, unmapped pincodes and blank customer fields blunt every inference. We audit tracking before we trust a single chart.
How it works
Connect. Model. Predict. Act.
- 1
Connect
Shopify and D2C site, app and web events, store POS, Myntra, Amazon India, Amazon US and Etsy orders, warehouse and store stock, couriers and returns, and your catalog master.
- 2
Model
One SKU-by-day row with stock, sell-rate and days of cover for every channel, plus customer cohorts. Refreshed overnight, stores hourly.
- 3
Predict
Stock-out dates and reorder quantities, transfers, markdown limits, content fixes and the traits your next drop should carry.
- 4
Act
Morning alerts to the right owner, one-click buy-plan export, feeds for ads and retargeting, and design briefs straight into the Trend Brain.
Onboarding
Live in 90 days.
The order matters: decisions are only as good as the SKU master and the tracking underneath them.
DAYS 0–30
Foundation
Clean SKU master with category tree, licence and launch date. Sales and stock by channel in one model. Leadership summary and the category cockpit.
DAYS 31–60
Customer and funnel
Audit app and web events first. Then funnels, cohorts, return reasons and marketplace views.
DAYS 61–90
Decisions on rails
The eight rules switch on as alerts, and every drop's first days of sales decide what gets chased and what gets cut.
Be first to plug your range into the Brain.
Early access opens to Brain and White Glove customers first. Tell us about your brand and we'll be in touch.